Pulling the Pin on Fragmentation

Good Afternoon All,

Today we are going to talk about something that’s been talked about before, but Microsoft and Google are trying (with some success http://bit.ly/NMI6M7) to remedy with their previously mentioned (original blog post http://bit.ly/OurEra) hardware that's dropping this year and next year, Fragmentation.

Fragmentation, at least in this sense, is when a company releases its software, in this instance Windows and Android, on multiple hardware platforms for which they have less control over the overall quality of the product. Good examples of this are the entire line of PC's and Laptops that run Windows and every instance of Android that is in place on the open market, HTC is a big offender here. What happens is that the software developers, Google and Microsoft, release a hardware requirements list that the software will run on, like the Dell Inspiron that I am using now. Google has a much larger issue with Android being open sourced, we'll talk about this shortly. The key to this article is hardware, as it dictates what can actual be done.

Apple has done something very well for a while now. It not only dictates the software requirements, but it builds the hardware requirements. The reason Apple is relevant is that they set a precedent for both Microsoft and Google to follow. The iPhone and iPad series are some of the most simple and beautiful pieces of hardware around, but it’s all them. They don't physically make the parts but they are the architects.

Microsoft has decide to begin the process by making the own tablet, the Surface, to showcase their new operating system (OS) Windows 8. The "Metro-Styled" interface is perfect for this medium, but the coolness factor doesn't stop there, they’re scaling hardware producers back and their own functionality up, by incorporating this interface with their other technology, like their upcoming game system code-named "XBOX 720" and the mobile OS, Windows Phone 8. This intercommunication system will allow them to publish not only their on movie and music steaming services but allow you to take your Microsoft games and application anywhere. The hardware industry is especially nervous as the Surface is Microsoft’s jump into Arm-Type processors for their mobile platforms. If this showing from Microsoft goes well, then they have effectively gotten the jump on all hardware developers and cornered the market, at least for a spell.

The same bodes well for Google with their officially sanctioned and in-house developed Nexus line. This line spans across the spectrum and introduces new elements to the home and mobile sharing platform with the Nexus Q, which is being billed as a "Social Media Player", which allows you to bring your own video and music playlist into someone else's Nexus Q. In Google pulling back and developing their own hardware, the possibilities are endless. However, the real deal is when it comes to Android itself. Every phone and tablet manufacturer adds their personal little spin to the base Android interface, which is where a bunch of bloatware like HTC Sense comes from. It has been proven for the most part, at least in my opinion, that the Google version vanilla unadulterated Android look and feel is what we are looking for. With 4.1 Jelly Bean, this is exactly what we get. Because Android is open sourced, it never really be free of fragmentation, but by developing its own line of products, they can assure loyal followers that they will be getting the authentic Google Experience which we have all come to know and love.

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